This research line aims to study the epistemological nature of media, employ the use of theories and methods adjusted to the analysis of media such as newspapers, radio, television and internet, as well as discuss the building of everyday life imaginaries accountable for the aesthetic-anthropological actions of actors in the world of life. The line also proposes the study of everyday life through mass media, which takes shape in different types of languages in print, electronic and digital media. The line’s broad area of study seeks the analysis of a theoretical interface between the areas of communication and sociology, phenomenology and anthropology, searching for an understanding of the media realities that take shape in the sociocultural relationships in everyday life.