The Graduate Program in Communication (PPGC) was officially recognized and accredited by CAPES in December 2007, becoming an Academic Master’s Degree. It began its academic activities in 2008 with ten faculty members and ten regular students. As of 2024, the program has expanded to include 14 faculty members.
Research lines:
1. Languages, Interaction and Technologies
This line investigates materialities, languages, aesthetics and subjectivation processes from products, cultural artifacts and media services, understanding technology as a mediator of the processes of production, circulation and consumption. The studies in this line adopt theoretical-methodological perspectives from the field of communication, intersecting with the fields of language studies, design, photography, computational linguistics and human-computer interaction to understand contemporary phenomena and product development. Key topics include interaction and immersion technologies, transmedia, platformization, collaborative processes and practices, visual culture, art and image technologies.
2.Entertainment and Creative Industries
This research line focuses on analyzing the processes and products of the creative industries, with a special emphasis on entertainment.It employs theoretical and methodological approaches to examine aesthetic, technical and narrative aspects, as well as their social, political and economic dimensions. Studies address media production, circulation, accessibility, reception, and consumption. The specific themes include mediation of audiovisual experiences, accessible technologies, the political economy and culture of entertainment,and the creation and production processes – ranging from cinema, television, to streaming platforms and interactive audiovisual experiences such as games, virtual reality (VR), and augmented reality (AR).
3. Communication Policies and Practices
The research line investigates contemporary communicational and informational phenomena linked to political and technological configurations of value production that impact human coexistence. Research, formulations and product development are guided by the relational ontology of communication, centered on the constitutive dimension of communication practices, conditioned by the interrelationships between actors, rules, imaginaries and materialities in space-time. Key topics include organizational communication and culture; labor relations; information policies and governance; information practices; digital literacy; and science communication policies.
More information at: https://sigaa.ufpb.br/sigaa/public/programa/apresentacao.jsf?lc=pt_BR&id=1890
Translation: Projeto InELC-Plantão de Tradução
Última atualização: segunda-feira, 26 de maio de 2025
